Privacy policy
Last updated: 9 November 2026
Who we are
ByTrades is run by Dominic Bowden, a sole trader, at 7 Oak Tree Drive, Lane End, High Wycombe, Buckinghamshire, HP14 3EH. We're responsible for (the "controller" of) the personal information you give us.
Questions about your data: [email protected].
What we collect and where it comes from
- From you, through our forms (free ranking check, contact form, live chat): your name, business name, trade, area, phone number, email and anything you tell us.
- From you, when you sign up: your answers to our setup form (your business, services, areas, photos, logo), your contact details and your business address. If you ask us to set up your Google Business Profile, also your Google account email and the details Google needs to verify you.
- From Stripe, when you pay: confirmation that you've paid and the last 4 digits of your card. Never your full card number.
- From you, in our app or messages: your messages and what you tell us.
- From public sources: for a free ranking check, we look at your business's public Google Business Profile, website and search results.
- From your visits to our website: basic information about how the site is used. See "Cookies".
Why we use it, and our lawful basis
| What we do | Lawful basis |
|---|---|
| Reply to you and run your free ranking check | Legitimate interests: answering people who contact us |
| Build and run your website and the services in your plan | Contract |
| Take payments and keep our accounts | Legal obligation (tax records) |
| Improve our website and services | Legitimate interests: running and improving ByTrades |
| Send occasional news and offers | Your consent. Unsubscribe any time using the link in any email |
If you sign up, we need your contact details, business details and address to provide your service. Without them we can't build your site or set up your Google Business Profile.
We don't make decisions about you using fully automated systems.
Who we share it with
We never sell your information. We use these trusted companies to run ByTrades:
- HighLevel / LeadConnector: our website, forms, messages and app
- Stripe: payments
- Google: email, and the Google services we set up for you
- Cloudflare: website hosting and security
We may also share records with our accountant or HMRC where the law requires.
Outside the UK: some of these companies store data in the USA. Where they do, the transfer is protected by the UK–US "data bridge" or by UK-approved contract clauses. Email us for details.
Your customers' details
If you're a ByTrades client, your customers' details belong to you. We only handle them on your behalf. See the Data Processing Terms in our Terms and conditions.
How long we keep it
- Enquiries that don't go further: deleted after 2 years.
- Clients: kept while you're with us, then 6 years after you leave (tax and legal reasons).
- Marketing: until you unsubscribe.
Your rights
You can ask us to:
- give you a copy of the information we hold about you
- correct it
- delete it
- limit how we use it
- send it to you or another company in a usable format (where it's based on contract or consent)
Your right to object: where we use your information for our legitimate interests, you can object at any time, and you can always stop us using it for marketing.
Email [email protected] to use any of these rights. We'll reply within one month.
Complaints
If you're unhappy with how we've handled your information, tell us first and we'll try to fix it. You can also complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint or 0303 123 1113.
Cookies
Our website uses cookies that it needs to work (for example, to remember your place in a form or keep the live chat open). We don't use advertising or tracking cookies. If we ever add analytics or advertising cookies, we'll update this section and, where the law requires, ask you first. [check against the live-site cookie scan before launch]
Children
ByTrades is for businesses. We don't knowingly collect information from anyone under 18.
Changes
If we change this policy, we'll update the date at the top and, for important changes, tell our clients by email.